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Annette Kuyper – Veteran Workplace Strategic Advisor
Annette Kuyper is the founder and architect of the nationally recognized Beyond the Yellow Ribbon (BTYR) program, widely regarded as one of the most successful models for helping organizations become Veteran-Ready. Her work has helped hundreds of employers, communities, and organizations strengthen their commitment to veterans through strategic planning, workforce engagement, and sustainable program development.
Through SAVE's Veteran Workforce Solutions™, Annette helps employers build practical, scalable strategies that support:
- Veteran recruitment and talent acquisition
- Employee retention and engagement
- Veteran Employee Resource Groups (VERGs)
- Workplace culture and inclusion
- Leadership alignment and workforce readiness
- Veteran-focused policies and initiatives
Why It Matters
Today's workforce expects more than symbolic support for veterans.
SAVE helps organizations turn good intentions into measurable business outcomes by integrating veteran support directly into the workplace.
Organizations can benefit by:
- Improving veteran recruitment and retention
- Increasing employee engagement through structured VERGs
- Enhancing productivity through benefits education and resource navigation
- Strengthening employer brand and reputation within the veteran community
- Creating a more inclusive and veteran-ready workplace culture
Veteran Workforce Solutions™
Helping employers attract, support, and retain veteran talent.
SAVE's 3-Phase Program
Purpose & Alignment
Short & Long-Term Planning
Structure & Governance
Build the Veteran ERG
- Establish purpose, trust, and leadership alignment
- Define what the ERG will—and will not—do
- Align leadership, HR, and veteran employees
Structure & Governance
Short & Long-Term Planning
Structure & Governance
Design the Framework
- Create a sustainable ERG structure
- Define leadership roles and responsibilities
- Establish cadence, boundaries, and budget fundamentals
Short & Long-Term Planning
Short & Long-Term Planning
Short & Long-Term Planning
Activate the ERG
- Launch with credibility and clarity
- Establish veteran-relevant programming
- Set realistic year-one expectations