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Annette Kuyper – Veteran Workplace Strategy Advisor
Annette Kuyper is the founder and architect of the nationally recognized Beyond the Yellow Ribbon (BTYR) program, widely regarded as the gold standard for building Veteran Ready Employers.
With decades of experience advising corporate leaders, government agencies, and community organizations, Annette delivers strategic, compliant, and scalable solutions that strengthen:
- Veteran recruitment pipelines
- Employee retention and engagement
- Workplace culture and inclusion
- Organizational alignment with veteran initiatives
Why This Matters to Employers
Today’s workforce demands more than symbolic support.
SAVE helps organizations operationalize veteran support inside the workplace, turning intention into measurable impact:
- Reduce employee turnover among veterans
- Increase engagement through structured ERGs
- Improve productivity through access to benefits education
- Strengthen employer brand in the veteran community
SAVE's 3-Phase Program
Purpose & Alignment
Short & Long-Term Planning
Structure & Governance
Build the Veteran ERG
- Establish purpose, trust, and leadership alignment
- Define what the ERG will—and will not—do
- Align leadership, HR, and veteran employees
Structure & Governance
Short & Long-Term Planning
Structure & Governance
Design the Framework
- Create a sustainable ERG structure
- Define leadership roles and responsibilities
- Establish cadence, boundaries, and budget fundamentals
Short & Long-Term Planning
Short & Long-Term Planning
Short & Long-Term Planning
Activate the ERG
- Launch with credibility and clarity
- Establish veteran-relevant programming
- Set realistic year-one expectations